You can't deny that the best way to earn money online is to NOT have to sell anything. And that's the advantage Google Adsense provides.
All you need to do is place their ad codes on your web pages and if someone clicks on an ad, you get paid. It's that simple.
But there IS a downside to these ads. When someone clicks on an ad, it takes them to THAT web page. In the same browser window. Which means they've left your site, possibly to never return.
The truth is, not everyone is willing to give up their hard-earned viewers so easily. So they forego the ability to make money with mere clicks and concentrate on other ways to generate income.
Plus, there's another problem with that click-then-leave scenario as well. The fact that a viewer comes to your website, clicks on an ad, and immediately leaves your website is counted as a bounce.
Basically, Google encourages you to get people to click on the ads and then turns right around and slaps you for not being able to KEEP people on your site.
As their system sees it, if someone gets to a website and then immediately leaves it, that particular web page can't possibly be of any value or interest. Of course, the fact that it's the Google Adsense ads that are contributing to your bounce rate seems to escape their reasoning.
So you're always walking a fine line. One that has to be evaluated on a case-by-case basis...
Is the income you can generate with Adsense worth losing viewers to other sites?
Is the income you can generate with Adsense worth seeing your website lower in page rank and possibly search results?
Is your objective to increase your website's search engine power or to make money online?
And, if your objective is the latter - to make money online - you need to be focused on how you'll do that without Google Adsense.
Naturally, it can be done. And IS done every day by other website owners. Money can be made online without placing Google Adsense ads on web pages.
But if you're just starting out, trying to make money online without Google Adsense could be a big mistake.
When it comes to operating a financially successful website, there's a great deal to learn and implement. How to build a website, what domain name to use, what web hosting is best, how to set up a payment system, how to gain mailing list subscribers.
The list goes on and on. And each and every task requires a good deal of knowledge and understanding.
If your time is limited, and your only goal is to get up and running as quickly as possible, there are shortcuts to success. But there's no shortcuts if your goal is to sell products online.
That particular path requires a good deal more time and effort than simply getting a fuctioning website in place.
So the question really is, what kind of path are you prepared to take (and in a position to take) in order to make money online?
There's no doubt that earning money without having to actually sell anything is a big plus. Overall, it takes all the pressure off.
As long as you have Google Adsense ads strategically placed on your web pages, the only thing left for you to do is drive traffic to them.
That's a pretty big deal. Especially for someone who's new to all the ins and outs of making money online.
But let's go the other way. Let's talk about generating income without Google Adsense...
For all intent and purposes, there are two ways to make money. One is to have people click on ads. The other is to have people purchase something.
Both require promoting your web pages in order to generate and increase viewer traffic. The more traffic, the more likely you'll make money.
But only one really requires ongoing effort. Getting people to spend money. Clicking ads, on the other hand, is a set-it-and-forget-it system.
Of course, the biggest obstacle when it comes to getting people to purchase something is deciding exactly what that something is going to be.
What product is hot and in demand? How will you find and target the people who want or need that product? What kind of sales copy will it take to generate a sale? How long will it take to convert a viewer into a paying customer?
Naturally, if you can figure it all out, it can be an extremely lucrative endeavor. However...
It's VERY rare that you can sustain income with just one product. So you'll need to constantly look for and develop other sales venues. New products, new trends, new demands. It all requires ongoing research and diligence.
As long as you have that kind of commitment, it won't be a problem. And maybe, even if you do place Google Adsense ads on your web pages, you'll still want to sell products as well.
And, once your traffic numbers are high enough, you can sell advertising space.
But that's after you develop your content website or blog. That's after you're in a position to initiate additional money-making choices.
Until then, and while you're building your web pages, Google Adsense can be a great method for bringing in usable cash.
Will it happen right away? That depends on how much traffic you can drive to your website and how soon you can accomplish that task.
Of course, promoting your content is the ultimate way to get the highest level of targeted traffic.
But that's true of making money selling products or services as well.
In the end, the choice is yours and yours alone. If nothing else, try Google Adsense and see if it works for you. If it doesn't, then simply remove the ad code and concentrate on just one thing...
...finding and selling the next hot product.