Whether you're maintaining a blog or developing a content website, you can't expect to make money if you don't publish quality content.
Although viewers might be attracted to a website by it's name or description, neither of those two things will retain a viewer. To do that, you need to provide them with a reason to stay.
Every day, countless people are searching for information. They're hungry and thirsty, eager to learn and follow the right advice.
But they're also accustom to finding websites that deliver nothing but hype and low-quality content. In which case, they simply move on.
When they find a website with good quality information - the kind they're actually searching for - they recognize it immediately. They not only stick around to learn from it, they come back time and time again.
You have to understand. There is SO much competition these days. And everyone is publishing what they believe is quality content.
But what exactly constitutes good content?
First and foremost, it has to be directly beneficial to the people who visit your website. In other words, it has to be of interest to the audience you're targeting.
Secondly, it needs to cover topics that are deemed important by those same people. If you're not writing about something they want or need, the content is pretty much worthless.
Third, in order for content to be considered of high quality, it needs to be something that others would freely and willingly pass along. If people aren't talking about your content, you haven't really accomplished anything.
So in order for you to come up with quality content, you first need to find out what your viewers want and need. What topics they're personally interested in.
Once you know that, you can come up with topics that are guaranteed to please those viewers.
But having a topic is just the beginning. You still have to transform it into content that makes people sit up and take notice.
That's not always easy, but it IS doable.
The best way to come up with the best content is to read what others are writing about in that same topic.
That's not to say great content can't be written based on something no one else has come up with yet. If you have a completely new and innovative idea, one that will blow the socks off your readers, then by all means go for it.
If you're not sure, however, it's much easier to "spy" on the competition to get your own juices flowing.
Once you know what's being written about a specific topic, you can expand and improve on it. On the other hand, spying might convince you that it's a topic you should avoid.
Perhaps it's been overwritten, or maybe it's no longer trendy or important. Or maybe it's just a bad topic to begin with.
The point is, you need to get out there and see what's hot and what's not. And not just with the people who are creating content.
Get on the forums where your targeted audience hangs out. See what they have to say about wants, needs, and interests. If there's a topic that's important to them, you can bet they'll be sufficiently outspoken about it.
Great content starts with basic research. But it ends with quality writing and insight. If you're not an accomplished writer yet, don't worry. As long as you keep writing, keep improving, keep moving forward, your writing WILL improve.
And so will the topics you choose. If you expect to have killer content right from the start, you might be setting yourself up for disappointment.
Instead, you need to hone your skills, at both research AND writing. That's the only way to consistently publish great content.