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Make Money Online - The Website

It might seem odd to talk about a website before you've even chosen a topic, but that's how important the right website is.

Plus, once you have the right kind of website established, you can easily plug in any topic, content, or information you want.

When it comes to choosing a website that will make money, you have two basic choices...

  1. a content website
  2. a blog

Which one should you choose? That depends on what your own capabilities are.

A content website can oftentimes be much more challenging and require a great deal more time invested. But the one advantage is that you can add content at your our pace according to your own schedule.

A blog is much more demanding. Not in terms of content necessarily, but mainly because you need to post on a regular basis in order for the website to gain momentum.

So let's break it down and see which one would best suit your own situation.

The Content Website

Like any other website, it all begins with a specific topic or theme. Unlike other websites, this one involves publishing valuable content over an extended period of time.

In order for a content website to work - and in this particular instance, make money - it needs to ultimately contain a great deal of information. But not just any information.

You need to satisfy viewer expectations for any given topic. In other words, you can't just randomly include related content. You have to carefully develop content that viewers are actually seeking.

The best way to do that is to conduct searches for your chosen topic and then see what other related searches are being performed. That way, you know exactly what kind of content to include on your website.

We'll discuss the details of conducting searches in another segment. At this stage, it's merely important for you to know what a content website requires.

As mentioned previously, the advantage of this type of website is the fact that you can contribute content according to your own schedule.

If you have unlimited time available and feel the urge to do so, you could write content on a daily basis.

If, on the other hand, your time is limited, you can simply schedule certain hours of certain days to create content.

The important thing is to get a good deal of valuable information established initially. So you've got something to work with. Then you can add more pages as time goes on.

This can be daily, weekly, or even monthly. It just depends on how quickly you want to develop your ability to make money.

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The Blog

With a blog, you don't really have the luxury of "taking your time".

The moment a blog is up and running, you need to be prepared to add content on a regular basis. And by regular, we're talking daily.

The best practice is to have everything planned out ahead of time. Basically, have numerous posts written ahead of time so you can begin adding content right from the start.

More importantly, you won't need to worry each and every day exactly what you'll write about.

Think of a blog as an online daily newspaper. But instead of having reporters who go out and gather content, you're the only "employee" you have. And since it would be extremely difficult to go out each and every day looking for new content, it's best to have a series of posts ready beforehand.

It might take a while to write enough blog posts to get things kick-started, but it will be well worth it. By taking the pressure of writing off the table, you can concentrate on getting the word out. Advertising, promotion, social networking. Whatever it takes to drive traffic.

Which is another important topic we'll discuss at length in other segments.

If you're not prepared to keep content going on a daily basis, you're better off developing a content website. But if you CAN keep up with the demands of a blog, it has much more potential to make money right from the start.

For the most part, blogs are much easier to drive traffic to. Especially if you're connected to an existing network of blogs like Blogger.com.

Content sites are generally dependent on search engine inquiries that bring traffic to specific pages. Which would be based on and optimized for individual keywords related to the site's overall topic.

Naturally, either type of website - content or blog - can be actively promoted. And in doing so, you can establish the kind of viewer traffic that will generate income.

But because blogs are social media based, they're more likely to gain their own momentum. Once you get them moving, they have a tendency to take on a life of their own.

Bloggers tell other bloggers, blog owners link to your posts, and so forth. But again, in order to gain that kind of advantage, you need to be prepared to do two things...

  1. post content daily (or almost daily)
  2. contribute extremely valuable and interesting content

As long as you can do those two things, a blog is the perfect website for making money.

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