Marketing Tips...
Create a site based on a specific keyword that gets searched often but does not have too much in the way of competition. Optimize that keyword in your title tag and content to get high search engine rank. Then use that site to direct traffic to your other endeavors.
Copywriting Tips...
Use words and phrases that specifically target human emotions. For example, rather than simply state that the reader can download your software to their computer, say: Enjoy the convenience of having easy access right from your own desktop!
Website Design Tips...
KIS, KIP, KIF... keep it simple, keep it professional, keep it focused. If you allow your ego to get in the way of conducting business by including obscure welcome or best-viewed-at messages, advanced bells and whistles, or unnecessary JavaScript, chances are you'll lose most viewers regardless of how good your product or service happens to be.
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